[Jmacq1]

Quote:

Originally Posted by ScarletSpiderXX

I don't understand why Mattel couldn't reveal all the figures that would be in this sub. Why did both Doomsday have to be exclusive to it? Why couldn't they fix all the wrinkles with Digital River? I really did like this line, but after all the changes they did and all the untruths they told; No thanks. To see Star Wars six inch and Marvel Legends, and Transformers masterpieces in retail and continue and Mattel couldn't get DC Classics out there and when they did over price with no accessories; ridiculous. To say they can't sell at retail and other companies can get it done; does not compute. Maybe they'll take a break and relaunch them in a few years like
Hasbro did with Marvel Legends. Or maybe they might actually wake up and listen to the fans....Stranger things have happened.

"Other companies can get it done" because their properties are considerably more popular with the general public than DC comics as a whole.

That's not saying DC comics isn't popular with the general public, but once you get outside the "big 6" (You can't even really count Martian Manhunter), DC's profile drops sharply. Even among the "Big 6" it's basically "Superman, Batman, and those other guys (and one girl)."

Marvel is basically divided into two major segments: Avengers and X-Men (with Fantastic Four on the side). Both segments have successful movie series ongoing which keeps the characters fresh in the public's minds.

Star Wars is a multimedia marketing juggernaut the likes of which the world has never seen. It's in a waning period right now but that will change when the new movies hit.

Transformers has had several successful media incarnations including a major movie franchise to keep it going (as well as one of the most fanatical collector fanbases out there).

So basically: Big-time multimedia success = Retailer interest. Outside of Superman and Batman, DC doesn't have much luck in that regard recently (maybe "Arrow" would count), so retailers lost interest.

"Listen to the fans" is often a death sentence. If Mattel listened to the fans we'd have entire waves of obscure niche characters that no one outside of hardcore comic fans are going to recognize, much less care about.