[CMIII]

If you want to get technical the Blame really goes on everyone.
1) DC why would you submarket a line and continue one DC jams pages of DC Collectables garbage in comic books but still signs a contract with MAttel these figures by DC should have been backed off and Mattel given full billing. Getting comic book ads and better showing in stores at times even replacing DC Collectables.
2) Mattel they need to stop pandering to one set group. In their case you don't fail if you don't try. They took a chance on doing something and failed at it.
3) Collectors This is the most fickle group of all they stick with nothing want instant gratification and can't keep faith if one thing goes the way you don't want it to. I am sorry your precious failing store line didn't stay.
4) Stores Mattel never would have gone the route of a Sub line if the stores had been more capable of providing consumers with what they wanted


Now for a solution for Mattel I have one to finish the line. September release Huntress and Ocean Master, October release Ra's and Batzarro with Prison Doomsday, November Release Aquaman and Ice, December Superboy and Damien with Unleashed Doomsday. Both Doomsday's become club only figures release the last 4 to those who signed up that weren't current club members then cancel the store line for 2014 and tell DC if they want to continue to produce DC Collectables that you can no longer produce the figures and drop control.

No one will ever be able to produce a line if the company you are working for is making the same thing