[Rattrap Primal]

I think people where just sick of dealing with Digital River all the time or that fact that the selection was still odd (Red Hood, but using a look that people didn't really know, or not doing the fan favorites like Fire and Ice earlier (or as a 2 pack) and just too many other sub lines going for people. Counting the Matty Subs, there was MOTUC (which gets another year), the Watchmen line (not sure if that got renewed) and the DC....all three costing a pretty penny sometimes. Add that to some fans also having Transformers and GI Joe FCC figures, as well as the few who do Hot Toys and Sideshow, it was only a matter of time before some collectors started to call a break from something. Maybe Mattel shouldn't have a Sub line and go back to how it was a few years ago, or use early access as the means to fund the lines. Or maybe release the lines to retail, but with better case ratios or have some figures be store exclusives. The point is that yes the fans let the line die, but Mattel didn't help matters

Quote:

Originally Posted by ToyAddict

If they would put all these supposed A-listers that they were going to put in CIE at retail instead, they'd sell.

They'll figure it out when the new cartoon-y 6" line fails. It'll be kinda like when Marvel Legends went through a slump a few years ago. Maybe they can trickle out a few two-packs to Toys R Us. We'll be starved/hungry for DCUC and we'll take whatever we can get. Even repacks and repaints. Like Superboy with a straight-up re-release of Superman. "Father and Son" -- Damian with a rerelease of Batman. Straight rerelease of Fire (or retool in a different outfit) with Ice. Both versions of Doomsday for SDCC next year. Not sure what to do with Aquaman. . .unless they'd go for making Mera too.

Then maybe they'll resurrect when Superman 2 comes out in 2015. 2014 will be slow, but they could make money on these still with little effort.

But I know they've already gone the two-pack route before, and they've probably turned off retailers to them, due to poor product choice.

--Yellow Hal and Blue Kyle -- basically two repaints
--red AzBats and blue Batman -- again, basically repaints
--Supergirl and Lex -- repaints, with kryptonite (ooh! aah!)
--Parasite and Superman -- straight rereleases
--Hawkgirl and Gentleman Ghost -- straight rereleases
--Aquaman and Black Manta -- repaints

Give us one NEW figure (that they've already "made"; to make the purchase compelling) and a rerelease of a core character and they'd sell. At least I'd buy them. And I'd rather pay $35 or $40 at retail for that than nearly $27 each through the club.

Toy Guru, please feel free to take my idea. I won't sue for plagarism.

Mattel may have to do this to keep the line going. Or at least get the molds they already worked on for the failed 2014 Subs out somehow, either in the form of TRU/ Walmart exclusives or like they said at non club prices on Matty Collector

Quote:

Originally Posted by CMIII

Hasbro doesn't deserve a penny of my money.

Again I've now said this several times the Retail route really doesn't work you can pretend that every time you walk in the store you get a figures but No!!!!!!!. I have to suffer not getting figures I wanted because Mattel, DC, and Collectors were lazy. Now my turn to be lazy Hasbro and DC Collectables wont get a penny out of me both lines could close and I would laugh at all of you. At this point lets just put the nail in the coffin of this line and walk away.

I though wrestling fans where bad.

Hasbro, Mattel, Playmates exec: Oh no! We're not getting money from one guy out of over a million! We're doomed! We're closing shop over it!

Do you know how crazy that sounds? I'm sure for every Die Hard collector that boycotts a line or company there would be 10 more buying from them. Level heads and lets not flame war this like so many other supposed debacles. Maybe, just maybe, Mattel will decide to just release some of the old DCUC style figures along with the All Stars lines or in the All Star lines. Let's be rational about this here

Don't blame the company that makes the figures or decide the case ratios. The reason you don't find figures in retail is the scalpers who swoop in, buy most of the new stuff, and swoop out before normal collectors even know a new shipment came in

and yes, I think Mattel again screwed up a good thing, but being this mad is not going to help, maybe use a level headed response, like emailing Mattel asking, nicely, what their plans are and if we'll get some sort of plan B