[Crazy Jetty]

I actually like the Total Heroes. If I were a kid I'd be all over them. Like the DCAU figures, I may cherry pick characters that mean something to me.
Just because a toyline is intended for kids, doesn't automatically mean it's horrible and sucks. All the toys that got us into toys were kids toylines.
Again, don't like it, don't buy it. Bitching and annoying people who want to have a discussion is not going to get mattel to stop making them. Only not buying them will.

As for DC Multiverse, which is prooven to be a collector oriented line, has massive appeal to me. They look like the only thing they lack from DCUC are bicep swivles. And on this tiny a scale, that's a non issue.
However, I'm afraid this is another DCIH launch all over. They killed that line from the get go by making the first two waves out of 3rd stringers. Very limited appeal, which shut out most, if not all casual collectors. This time, they're hyperfocusing the line with Batman Videogame characters, then making a jump to old movies. Again shutting out casual collectors. I don't play videogames, I don't really have a need to own an Arkham Assylem Joker. But I would have been all over a traditional Joker.
Withought starting with the broadest appeal, and then starting to get into the more specific hardcore fan orented stuff like Arkham, movies, and C-Listers, I'm afraid this will be a repeat of DCIH all over again.