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Here's another batch of answers:

Marvel Q&A 3/30/10 | The Rumor Buster

Quote:

1) Are there any plans for offering Marvel Universe troop builder packs on Hasbro Toy Shop like are offered for Star Wars (with Stormtroopers & such) and G.I. Joe (with Cobra henchmen) where it’s a pack of multiple copies of the same figure?
Currently, we have no plans for offering Marvel Universe troop builder
packs, but we are always looking for new ways to innovate and captivate!

2) Does the old idea that female figures don’t sell well still apply. leading to limitations being set on the number of females per year? We’ve gotten a fair share of females in both the Super Hero Squad and Marvel Universe lines, but there are so many more to be done. Also, do differing demographics (i.e. SHS being for the younger crowd) change the ratio on how many females are done?
It’s always tough to target female characters at our younger consumer.
However, we recognize their value to our collectors. Therefore, we try to choose the popular, more appealing females. While there are MANY cool females yet to be created, we have to remain wise regarding our
selections.

3) Will the SHS line continue to cover all of the Marvel Universe in general or will it be more oriented around the show and its cast?
The show has a pretty deep selection of characters. The toyline itself
allows us to go deeper into the Marvel catalogue. Expect NEW cool figures to come!