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Thread: Mattel Q&A from around the Web
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Old 04-01-2010, 06:46 AM   #3
trebleshot
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Join Date: Oct 2008
Location: Ohio
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Not to be a Mattel apologist, but it is possible that things have gotten to a point where Matty would only make things worse by attempting damage control. It could be a case of "How did we get this bad? We need to seriously rethink this, but we can't tell the public about it until after all the changes are in place or we'll catch more flak."

Of course, the cynic in me thinks that's a load of bull. The Cynic thinks Matty is enjoying the notoriety, since it keeps their name in the minds of collectors and on discussion boards. On top of that, they have IP's and licensing deals that ensure Mattel is the only way you can get toys from those IP's. So if you want MOTUC toys, you're stuck with Matty. Same goes for the bulk of DC toys or 1:64-scale cars.

Sure, the PR storm might hurt their chances at renewing their licensing agreements, but it's doubtful.
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