[CMIII]

I think I actually get the WWE thing... With DC, MOTU, Ghostbusters, Barbie, Monster/Everafter High you are not dealing with an Actual persons likeness (except movie masters side) so there is fewer people involved. But WWE and Movie Masters are sculpted to look like a person (who is typically alive) you need to get there OK as well or their estate if the person has passed on. I know WWE does not own the Likeness of most (if not all) of it's performers they do have control of most names as long as it is not the persons birth name (i.e. Kevin Nash, Scott Stiner, Ken Anderson,) the exception would be Ric Flair and Hulk Hogan (though the Hulksters name is Terry Borilla)