[Ash Talon]

I think Mega Bloks had the best overall showing from Toy Fair.

Their new Call of Duty sets look fantastic. Several cheaper $5-7 sets (Bomb Disposal/Juggernaut, Ghilly suit sniper, motorcycle, rappelling trooper), more troop packs (jungle troopers and sniper team), medium sets (APC), large sets (satellite and heavy lift helicopter), and more zombie sets (another "horde" and a prison set).

With their Halo line, they also have a wide range of product. They're also adding articulation to their good guy figures and giving them removeable armor which can be swapped around for customization. They took the articulation advancements from their Call of Duty line, put them on their Halo figures, and added customizable armor. A shocking element to this advancement? They're keeping their pricepoints the same as previous offerings. Their price per figure ($2.99) is the same. So innovation at no extra cost to the consumer. And factor in that they polled fans for which sub-theme they wanted explored in the line and which Signature (largest pricepoint) piece they wanted made and showed up both things (Police sub-theme and Covenant Scarab) off as coming this fall. Heck, for the Scarab, they worked with a known customizer on developing it and making it even better. That shows a willingness to listen to and work with their fans.

While the ML Guardians of the Galaxy figures look cool, the Funko Legacy Magic and Game of Thrones figures look neat, the Star Wars Black Series 6" figures continue to shine, and the 3.75" Twilight Zone figures were a welcome surprise, Mega Bloks was the company that actually showed improvement and an interest in keeping their prices very competitive. They're just putting a ton of love into their product and their fans.