[kostej]

Just to put the things into perspective a little, here is the answer from Impulse Creations I am allowed to post here:
************************
As for the price itself, unfortunately, this is becoming something of a trend with Hasbro of late as they are making the most wanted figures extremely limited which forces retailers to order huge numbers of unwanted figures.

Unlike some other manufacturers, Hasbro does not allow retailers to order full cases of single figures. They only produce case assortments and there is only one Wasp in each case of 12 from this assortment while 5 of the 12 figures are re-releases which no one wants.

We had nearly 400 reserve account requests for Wasp and 78 requests for all of the other figures combined. That means we have to pay for well over 4000 unwanted figures just to get the needed number of Wasp figures. While some of those extra figures will sell to non-reserve account customers, the vast majority will not. A portion of that cost has to be passed on in the price for Wasp but it would have to be over $100 each to make up our actual cost.

This is a widespread issue though affecting all retailers which is why a quick web search shows that ToyWiz has it for $44.99, CMDStore has it for $59.95, and Toys On Fire has it for $64.95. Those are just the first three I found on Google (excluding eBay sellers) and our price (which we realize is high) remains one of the lowest around.

With manufacturers like Mattel and DC Direct who do offer full cases of single figures, high prices for high demand figures don't happen but Hasbro seems to feel that making these figures scarce will somehow benefit them. Our concern is that the opposite will happen and customers will decide to drop Hasbro figures completely.

I sincerely wish that we could offer Wasp at a lower price but I'm afraid it just isn't possible under these circumstances.

...

To be honest, if Hasbro continues like this much longer we may simply stop carrying their products completely as we're already losing money on these assortments and still incurring ill will nonetheless.
************************