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Originally Posted by Snowflakian

This is the flaw in the reasoning for female figures. The assumption is that action figures are for boys and dolls are for girls. When in reality it's only a matter of taste instead of gender specific toy lines.

I never said it was right, just stating the reality of the situation. The primary audience for Hasbro's Marvel division is pre-teen boys 6-10 years old. So they, like most toy makers, skew their marketing and manufacturing to that demographic.

I do agree that we are moving away from "boys' toys" and "girl toys" mentality from a societal standpoint, but it's a very slow process. I personally think Nerf Rebelle and Lego Friends are ridiculous concepts for similar reasons as what you've mentioned. But just because we don't agree with their reasoning doesn't mean the whole toy industry paradigm is going to shift any time soon.

In a lot of ways, it's a self-fulfilling prophecy. Hasbro makes more of the mainstays and male heroes than villains or female characters. Those are the ones that end up with higher sales numbers more simply due to higher availability.

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Female heroes typically sell out whenever they are on shelves. I can't think of a single female figure that's ever peg warmed from Marvel.

And of course that has had absolutely nothing to do with collectors and "scalpers" buying up what little is actually produced by Hasbro because they're fans of the character or simply that they are short-packed/rare, right?

Then again, I've seen MU Mystique, Black Widow, Jean Grey, Jubilee and even She-Hulk peg-warm at various points in the last 6 years. It didn't last long, but that has just as much to do with people buying them as it does with Hasbro not making any more.