[Snowflakian]

Quote:

Originally Posted by trebleshot

I never said it was right, just stating the reality of the situation. The primary audience for Hasbro's Marvel division is pre-teen boys 6-10 years old. So they, like most toy makers, skew their marketing and manufacturing to that demographic.

I do agree that we are moving away from "boys' toys" and "girl toys" mentality from a societal standpoint, but it's a very slow process. I personally think Nerf Rebelle and Lego Friends are ridiculous concepts for similar reasons as what you've mentioned. But just because we don't agree with their reasoning doesn't mean the whole toy industry paradigm is going to shift any time soon.

In a lot of ways, it's a self-fulfilling prophecy. Hasbro makes more of the mainstays and male heroes than villains or female characters. Those are the ones that end up with higher sales numbers more simply due to higher availability.



And of course that has had absolutely nothing to do with collectors and "scalpers" buying up what little is actually produced by Hasbro because they're fans of the character or simply that they are short-packed/rare, right?

Then again, I've seen MU Mystique, Black Widow, Jean Grey, Jubilee and even She-Hulk peg-warm at various points in the last 6 years. It didn't last long, but that has just as much to do with people buying them as it does with Hasbro not making any more.

Very true on all parts. Jean Grey has been pretty much the only female figure I've ever seen peg warm for an extremely long duration.

Personally, I think they underestimate their audience if it is because of their market data. Even when I was a youngin, I'd want the full team, not just the guys of the team. Fantastic 4 without invisible woman made no sense. It makes about as much sense as Astonishing X-Men Cyclops without Emma Frost, or Daredevil without Elektra or Psylocke without Uncanny X-Force Archangel or Fantomex. That's not even counting the Avengers or Cosmic that need the new Captain Marvel, or SHIELD agents without Maria Hill or GOTG without Gamora and so on. As a kid, you want your favorite characters and what you see in your comics or on the screen no matter what gender they are.