[Lionheart]

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This is simple. There is little to no product cause these movies are essentially competition for Marvel Studios and Disney. Its all political. Yes, its a marvel movie, but its not like Disney is reaping the movie sales, and they sure as shit dont like that. Once Disney gets control of Spidey and Xmen you better believe we will be seeing toys on the pegs.

Just what I was going to say. If Hasbro want to stay sweet with the owner of the bulk of the Marvel Universe - and the inevitable owner of the rest - then they really don't want to push competing merch too much. The latest Spidey had 5 poa crap for kids, and it looks like X-Men is getting squat. It's all politics...

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My son said it best....
"Avengers are for cool people... And X-Men are for Dads."

Kids know squat. They want whatever is rammed down their throats. If X-Men was new and getting Avengers hype - as opposed to being a franchise re-boot, then the kids would love it. Doesn't help that these movies are being marketed as more serious and dark than the the other movies. From the time I stood in a toy shop and heard a kid say something that was simply not possible a few years earlier... "Iron Man is the coolest super hero!" I knew that kids taste could effectively be formed by the power of marketing and merch...