[En Sabah Nerd]

Well if I were in charge, I would do every type of release method (single, comic pack, team pack, store exclusive multipacks, masterworks, the whole shabang), maybe release vehicles periodically as needed. As for characters, first whole wave: villains. No theme, shoot for the stars attitude, regularly check forums like these to see what's wanted and what's not. For the younguns I'd launch a line that only partly lowers detail and pose, but includes variety of characters and gimmicks to still appeal to all consumers. More minority and obscure characters, if you're deftly worried about your kids being exposed to heroes who are homosexual or foreign, then don't buy my hypothetical toyline, I wouldn't want your money. More mail-away offers too, nothing ridiculously rare or sought after, but fun and gimmicky variants. Release an accessories and effects pack with different weapons, blast effects, fire effects, magic stuff, flight stands, etc. for diorama set-ups or just to bring extra cool factor. I think that's all I care to type here, so I'll end my ramble.