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Thread: Movie Toys Languishing?
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Old 06-04-2014, 06:48 AM   #3
trebleshot
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Join Date: Oct 2008
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I agree that certain superheroes are getting over-saturated, both in theaters and in the toy aisles. As I see it, the problem starts with Marvel Studios and their desire to do two Marvel films a year. Combine that with Fox and Sony doing movies to hold on to their licenses, and DC trying to get back in the mix. Then you bring in the retailers who demand movie tie-in products from the manufacturers and it's a perfect storm for the general public to get burned-out on superhero films and parents on buying their kids yet another Spider-Man, Iron Man or Cap toy.

But it's not like that's something new, either. It tends to happen with any big trend in pop culture, but it's especially true when it comes to movies.

By the way, I think it's BS that they lumped AOE into that shelfwarming group. I'm pretty sure they just wanted to name-check it since it's the most recent movie tie-in to hit retail.

Other than that most tenuous of threads, AOE has nothing in common with those other film series. It's not a superhero movie, it's not even in theaters yet, and the toy line just dropped a couple weeks ago. I wouldn't go digging the grave just yet, if I were them.
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