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Thread: Post your questions for the Hasbro Marvel Q&A
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Old 05-20-2010, 04:59 PM   #103
Prem1x
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Join Date: Jul 2009
Posts: 961
Is there a level of management across Habro's products that is responsible for trying to cross-promote the various lines? For example, if the Transformers Crossovers team is making a Ghost Rider Transformer and the MU team is making a Ghost Rider, is there anyone that sees this and says, "You TC guys try to make that transformer bike fit this MU figure"? Or someone who says, "IM2 figures are going to drive sales this year. Let's stick a small MU logo on the IM2 packaging somewhere so buyers can associate this line with the other"? Or someone to say, "If we make one figure in a business suit, the Joe team and the MU team could reuse it with different heads." Or, "The Marvel Legends fans are going nuts for product, so let's re-release YellowJacket or Fin Fang Foom or Galactus to satisfy both crowds"? Oh, wait...
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