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Thread: Mattel Extends DC License
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Old 06-17-2014, 11:18 AM   #30
1987olds442
Cam Maximus
1987olds442's Avatar
Join Date: Oct 2008
Location: Christiansburg, VA
Posts: 569
This is sad news indeed especially how they miss-handled the DC property the last few years. A good part of the declining sales with the DCUC line in my opinion was their constant push to try and make it a Super Powers 2.0 with putting characters that hadn't been relevant in decades in the line and costumes that characters haven't worn in decades either.

I'm in my thirties and I barely remember the Super Powers line and the same with the Super Friends cartoon. Of course at that time I was more into Transformers during the time the Super Powers toyline was made. I didn't really get into superheroes and comics until the 90's starting with the death of Superman and the Incredible Hulk. So just speaking for myself I had little to know interest in characters that I didn't recognize, and I thought that would be a little hard to do since I have 1,965 DC comics. But when the rare 90's themed character showed up it was the figure figure I had to get.

Even when they tried to do Batman themed lines they even screwed those up. Take the Batman Unlimited line for instance instead of having one Batman per wave and the rest be other Bat-Family characters and members of his rogues gallery which would have made since they made entire waves different variations of Batman... I don't see little Timmy asking Mommy & Daddy if they would buy him all these different versions of Batman, but Batman plus Villains to fight against that would have worked.

As for their DC Total heroes line I don't care what they say it is not an Adult collector line. Some of them look okay, but they are clearly meant to made for younger kids.

It would be nice to have the DCUC line start back, but I would also like to the DC division partner up with Mattel's WWE toyline division. The body sculpts and the range of articulation on those WWE Elite figures are so much better than the DCUC line ever was. Those figures lend themselves for some great custom figures. Not only do those WWE elite bodies look better it would also cut down the cost of tooling new bodies. I could so see myself buying new figure based on those elite WWE base figures. I know it wouldn't ever happen, but either that or bringing back the DCUC style of figures back would be the only thing that would bring me back to buying anything DC related from Mattel.

Here are a few examples of WWE elite based customs:





Here is a list of the different WWE body types:
http://forum.wrestlingfigs.com/threa...s-list-updated
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Last edited by 1987olds442; 06-17-2014 at 12:14 PM..
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