[TheBlueMarvel]

Are they selling? Does Mattel provide sales metrics for their offerings? Its pretty easy to come by this sort of information for something like video-games. I imagine the gaming industry has the edge in sheer size/volume in comparison to the action figure market, which may make reporting "units moved" a more common occurrence. I'd be interested to know how well this gambit is playing out for Mattel from a fiscal perspective. They never had any problem letting it be known how well DCU was doing, but they also weren't specific about hard numbers.