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Originally posted by: SilverOptimus @ Hisstank.com

Quote:

Business Insider has posted an interesting article explaining how Hasbro decides which toys it will turn into movies and the profit they get in return.

With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.

"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at it's foundation," says Frascotti.

All together, the "Transformers" franchise has brought in more than $2.5 billion worldwide. The two "G.I. Joe" movies combined have generated more than $600 million at the box office.

According to Reuters, it's low risk strategy for Hasbro. The toy company pays around $1 million to develop script ideas and if a studio wants to go through with a film, Hasbro gets paid back the developing fee. After the film is in theaters, Hasbro reportedly receives 5% of the money a studio makes from theaters.

The article also states that following the success of the Transformers and other Hasbro brand movies, movies based on Jem And The Holograms, Magic the Gathering and Ouija are on their way to the Big Screen. You can read more at the Business Insider.... [Read More]

Read More: How Hasbro Decides Which Toys They Will Turn Into Movies @ G.I. Joe - HissTank.com.