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Thread: Street Fighter Figures Kickstarter
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Old 08-21-2014, 10:35 AM   #46
Dann
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Join Date: Mar 2011
Location: UK
Posts: 24
Quote:
Originally Posted by boombatty View Post
4) Know your audience. The Vitruvian and Marauder figs targeted thos e that are into Super Hero and GI Joe figs at the scale. Great move, lot's of dollars flowed. The Amazing Hero figs are targeted at people that probably don't frequent these type of sites. The audience that might look twice isn't to be found here. Where to find them, I don't know? But if you are making a 4" Space Knight themed set I would recommend you post to the Stars Wars centric type sites. Making a robot that transforms into a weapon of mass destruction? Go hit up the TFW2005 type sites. Point being that if you can't find the audience online, they don't want it, don't bother.
I'm actually VERY interested in the Amazing Heroes figures. They're based on the 80's (not 60's) Marvel Secret Wars style, and that was one of the most fun-to-play-with toylines ever. The Amazing Heroes line is the first Kickstarter I'm actually considering giving money to. And people are going to want those cloth capes, too.

I agree they need better marketing though. They're not really getting talked about on sites from what I've seen.
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