[TFW2005]

Originally posted by: SilverOptimus @ TFW2005.com

Quote:

Hasbro has officially announced the rebranding of the Hasbro-Discovery Hub Network to the new Discovery Family.

We received a press release from Hasbro and they have announced several changes to the program lineup.

The Hub Network will become Discovery Family Channel effective October 13, 2014. The network will broaden its programming focus to serve families in primetime and continue to showcase Hasbro Studios award-winning children's content in daytime.

During the daytime, Discovery Family Channel will offer a robust line up of brand new Hasbro Studios' series as well as beloved library programming, including MY LITTLE PONY, LITTLEST PET SHOP and TRANSFORMERS RESCUE BOTS, while during primetime, the network will serve a growing family audience that began to develop under The Hub Network. Primetime programming will draw from Discovery's three decades of leadership in creating the highest-quality, real-world content that appeals to the entire family in the Natural History, Adventure, Animals and Science genres. Initial series will include SUPERHUMAN, TIME WARP, FLYING WILD ALASKA, AFRICA and EXTREME ENGINEERING: BIGGEST REVEALS.

Also, Hasbro’s ownership stake in the channel will drop from 50% to 40% as the programming focus shifts to Hasbro-produced children’s fare in the daytime hours and family-friendly fare in primetime.

Variety reports that Hasbro may turn towards Video-On-Demand or Digital Distribution of their shows in the future:
“Hasbro, meanwhile, gains more flexibility to sell new and existing shows to digital outlets such as Netflix and Amazon. Kidvid is a huge component of overall viewing for the SVOD heavyweights, even though it doesn’t get nearly as much attention in pop culture as original series aimed at adults.”

Hasbro also commented on their future activities for Movies and TV Shows:
“The toymaker is investing big in production through its Burbank-based Hasbro Studios arm. “We are continuing to develop partnerships with the big studios for some of our biggest brands,” [Hasbro CEO Brian] Goldner said. “And you’ll see us developing movies with smaller budgets and strong filmmakers.””

Read the entire Press Release, after the jump.

Original Source: Hub Network Rebranding Official Info And New Hasbro Program Times @ Transformers - TFW2005.com.