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Thread: Mattel just lost Disney Princess to Hasbro
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Old 09-29-2014, 02:56 PM   #26
Boy Blunder
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Join Date: Aug 2013
Location: San Diego County, CA
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Quote:
Originally Posted by Bradsdadg View Post
I wonder if it has anything to do with Disney not getting enough Frozen stock/merch? Seems like the parks were struggling to keep up and they just weren't getting enough stuff out there for the rabid fans to purchase
Actually, part of the Frozen issue was on Disney - they didn't put in the orders, because they didn't think it would be the smash hit it turned into. They had projected that Frozen would break even, at best.

And then suddenly, NO ONE could keep Frozen merch stocked, and because the orders were so low... there was a bit of an issue.
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