[jmurray90720]

What I never understood was why Marvel Legends has never had any retailer exclusives besides brick & mortar, and Sunfire. It seems like a run of 3,000 wouldn't be that hard to sell through given how popular ML is and has been. WWE gets online exclusives all the time.

Does anybody know what the process for producing a retailer exclusive is like? Like, if I ran BBTS and had millions of dollars at my disposal, could I work with Hasbro to get any set I wanted produced, pending licensor approval? The worry that they will not sell through forces them to go with safe and/or popular characters, but if I was a selfish millionaire, could I force a Queens of Hellfire 3 pack with Selene, Emma Frost and Madelyne Pryor into development?