[VashTS]

Quote:

Originally Posted by 46 Zone

I think the market has changed so much from 2001-2003 to now. Video game consoles and games have become more advanced. Kid's attention spans have decreased so much with the use of mobile technology. Kids are using smartphones and tablets for their main mode of entertainment more and more now. They can play games, watch TV, read, and look up stuff all with one device. I think most kids forgot there was supposed to be a 2nd and 3rd movie given that they had to wait a year for the next movie. I don't know if the data supports this but the Skylande's model seems to be the most viable way to market action figures to children, by keeping the toy somewhat tied to their media.

The reason why this line died is due to a few reasons:

1. BD treated this like the GI Joe ROC line, in that they overproduced and released so many single hero figures, and not troop builders, that once someone got their Gandalf, there was no need get another one. Thus, he pegwarmed.

2. They had too many hero repacks. Bilbo came in 3 separate packs.

3. Not enough troop builders. Of course, this is not really their fault since PJ and weta where changing the designs of the characters, that they could never get get the figures made in time.

4. BD didn't do the Toybiz model by releasing several waves throughout the year. This also lead to slow sales.

5. BD needed to stick to one scale I think. They should have stuck to the 4" figures as they would be cheaper to make, and then go back and make the 6" figures to be special release figures like con figs, or online collector figures.

I don't know exactly, but I just hope we are able to get the rest of the dwarves at some point.

There are enough Lord Rings fans wherer this lin COULD have been successful. But it was poorly done.

Maybe we were spoiled by Toybiz....everytime I was in ToysRUS I would look at the figures and think, these are not good, not good at all.

I am one of the bigger LOTR fans their is, but parting with my 15 bucks for something that LOOKED so inferior was not happening.

The problem is, action figures are now mostly an adult thing. I agree with your assessment of the short attention span kids. Kids from the 80s and 90s are now adults and have the spending power. Now they have the money and will buy figures. I never...NEVER see kids in TRU buying figures unless it's for TMNT of WWE.

Star Wars(Black), Legends, FUNKO, Power Rangers, NECA, LOTR(BD) were all adults in their 20's and above. They were the ones buying. So kids no longer buy, and companies SHOULD no longer shovel trash like Bridge Direct(BD) did.

The line failed not bc of fans, but because BD was so awful. I compared the figures, and kept thinking who the heck is that character. Obviously I read the name right after but the line was so poor. I am strictly a six inch collector and you are right, I could not figure out the scale. I mean a bunch of bigger characters I wanted, were never given the 6 inch scale like Smaug.

I hat the license is finished, here's hoping NECA/Funko makes LOTR figures on day.