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Thread: Mattel CEO Resigns
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Old 01-26-2015, 07:04 PM   #16
CMIII
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Join Date: Sep 2011
Location: Isla Nublar
Posts: 1,778
From what I saw he didn't resign, He was removed. His replacement is Christopher Sinclair of PepsiCo (AKA PEPSI) at least for now. A lot of why Mr. Stockton is gone is due to a Multi sided issue 1: Barbie has progressively lost money. 2: The hopes that Monster/Ever After High and American Girl dolls would surpass Barbie (they didn't). 3: The Loss of Disney Princess Brand. 4: Continual Losses of sales in Boys Brand to Competition (Lego and Hasbro).

Trust me this is the beginning unless they stop relying on Online sales for Impulse Items Mattel could end up in Chapter 11. Start getting stuff to the stores. I had a feeling Mr. Stockton's days were numbered.
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Last edited by CMIII; 01-26-2015 at 07:11 PM..
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