[ukmu]

money wise....Ironman is the biggest character ever in cinematic history. (even beating out Harry Potter, James Bond and Indiana Jones) makes $ence (not cents) to have him as your main character to profit from. ( IM $585 mil, IM2 $624 mil, IM3 $1.2 bil, Avengers $1.5 bil) I would guess we will have MANY more to come.... there are almost 50 different versions (what other character can boast that??!!??)
And kudos for making more affordable collectables. Even if any market is flooded, there is ALWAYS room for two more...the cheapest and the best.