[Steevy Maximus]

Yeah, those Titan figures are doing so poorly they're doing a WHOLE ASSORTMENT just for villains. Yeah, total flop there.

Also, in case you haven't been buying stuff at retail, costs have gone up for EVERYTHING. The $5 action figure effectively doesn't exist anymore, and if a kid REALLY wants a Spider-Man, $10 is hardly the worse price (especially with the basic assortment at $7)

IN case you haven't noticed, those articulated figures are now $13 for 4", and $20 for 6". Parents aren't looking at points of articulation or paint apps. They see a small Spider-Man figure for $13, or a big one for $10.