[kylactus]

you also have to account for the fact that you can usualy move greater quantities of 3.75" figures. so a consumer who would hesitate to spend 40$ on two unique figures might prefer to get two for 20-24$ and even by jmacq's math that's a 50% better profit for the manufacturer. also, the price of plastic has very little to do with production cost. the PVC composites toys are made of cost less than a dollar a pound. so your average figure of any scale is only a couple cents worth of plastic. the paint costs more. but your big expense is in tooling her there are two issues that make 6" figures more cost prohibitive to produce, size, as a large mold costs a lot more to produce (more metal, and more actual tooling) and, well... size again as you can fit fewer molds into an injection machine per shoot, so you get fewer parts per press, which means more man hours to produce the same number of 6" units as opposed to 3.75", or now 2". you could also factor in things like amount of paint, and detail required to produce something that looks good in 6" scale (the bigger you go the more detail you need), plus there is no way around it, you need more packaging for bigger figures. I just can't see how Hasbro makes the 6" scale more economically viable than 3.75.