[TFW2005]

Originally posted by: SilverOptimus @ TFW2005.com

Quote:

An interesting article has popped up on the Digital Signage Today. The article explains the technology behind the Colombian Transformers: Age Of Extinction Digital Signage Projection; which displayed Transformers related product promos at the Calima shopping mall in Bogotá during the run of the 4th movie.

"LPX worked with projection mapping specialists Big Video, who designed a matrix of six Christie Roadster S+20K (3DLP technology, 20,000 lumens, SXGA+ resolution) and two Christie Roadster S+10K-M (3DLP, 11,500 lumens, SXGA+) projectors. Two S+20Ks were used to cover each side of the façade with the main part divided vertically into two areas, each one covered by one S+20K and one S+10K-M.

The video screened on the façade lasted seven minutes and contained fragments of the movie and promotional contents from the sponsors (General Motors, Hasbro, Oreo, Paramount and the Calima shopping mall). The projection mapping display played four times each night over three days, drawing an average of 350 spectators per show."

A recording of the Digital Signboard in action is available for you to watch, after the jump.

Original Source: Technology Behind The Colombian Transformers: Age Of Extinction Digital Signage Projection Explained @ Transformers - TFW2005.com.