[thewriteguy]

Well, it's disturbing if you go through the Ultron figures. I don't typically collect 4" Marvel, but I do check them out in the stores whenever I can to keep up with the trends. And the current trend doesn't look good. There are hardly any 4" figures for the movie, and they appear to all be basic 5 POA. I don't know if there are even vehicles for the 4" figures, but there are vehicles for those tiny 2.5" figs. Then there are the larger figures -- 6" I think, and even larger ones, which are essentially plastic dolls for boys.

We're talking a major superhero blockbuster movie this year, yet there is hardly any 4" support. Hasbro's actions suggest that this figure scale has not been selling well in recent years. (I think I recall coming across a toy industry article reporting on this.) What could this foretell with Mattel, who have been even more stingy with their 4" figures, when it comes to BvS? And their apparent ending of the MV?