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Quote:

Originally Posted by ChuckSass

From what I was told at a con regarding properties like FF and X-Men are as follows, Basically with marvel owning only half of the rights to those two(i.e. they have print, not film) but the full rights to others (see MCU), when it comes to profit, wouldn't you want to invest more so into something in which you get 100% profit instead of a percentage?

^ this exactly. These are big time corporations that are driven by profits. Why take 50 cents on the dollar when you can take 100 cents on the dollar. Sony was making money hand over fist with the first Spider-Man movie while marvel filed for bankruptcy. There are no meetings of evil satan worshipping entities saying "let's ruin Xmen men and FF ha ha ha" but there is an effort to push products that maximize profits.