[ukmu]

it is public funding jay....

if you dont have the capitol to launch your idea, you need an investor. This used to be banks or dragons (rich investors that take huge percentages of for their risk)

now, using campain sites like kickstarter, you can raise the funds direct from those willing to support your idea. Be it a book, a toy, a film, or simply funding you to hike a mouintain....you ask for money. If people believe in it, they can pledge money.

In our case with toys..... if you like it, you buy into the idea to come to fruition. The rewards are explained by the campainer for each level (dollar amount) pledged.


it is ALL or nothing though.... if you are even one dollar short, no funding. Yopu MUST MUST MUST raise the entire goal number for the funding to go through.
this video explains it quickly and in a fun way...