[Joe Moore]

You can't consider a $25 toy a high dollar collectible. That's a fairly low price of entry into the collectible market. For some lines, that 's not even considered a high priced figure. Also, DST still make Marvel Minimates, which are inexpensive and sold along size other collectibles, even though they are comparable to LEGO and Kre-O.

And while the "Pops" are listed as Bobble's for Marvel, they are doing other vinyl figures based on Marvel properties. Then you have companies like Monogram, doing non-articulated figures as well.

Then there's the whole DC thing, where Mattel and DC Collectibles have the major action figure licenses for North America, yet Funko is able to create ReAction versions of both Arrow and Flash TV series.

Someone has the question out to ReisOBrien of Funko. I'm curious if he will answer or not.