Integration

TFW2005 · 06-08-2015, 05:20 PM

Originally posted by: SilverOptimus @ TFW2005.com

Quote:

Every year when SDCC is just around the corner, there is another main Event which Hasbro and Paramount participates. That event is the Licensing Expo.

Unlike the other events, Licensing Expo is kept away from the public and is mostly for the Investors. But we've had plenty of leaks from the expo grounds before. In the past there were leaked Transformers Movie Teaser Posters, toys and many other things. Hasbro is there this year with Transformers content too.

"Licensing Expo is a tent pole event in our annual entertainment and licensing plan that provides a terrific platform to*showcase Hasbro’s storied portfolio of lifestyle brands including Transformers, My Little Pony, Nerf, Jem and more, to key players in the industry," says Simon Waters, general manager, senior vice president, entertainment and licensing, Hasbro. "We’re delighted this year to spotlight the new and innovative programs, relationships and products that bring our properties to life, from immersive storytelling and engaging content to merchandise at a wide range of retail channels, from drug and value all the way through to high-end fashion."

New business partnerships for this year:

Freeze for Transformers T-Shirts
Sakar for Transformers: Robots In Disguise electronic accessories including Headphones and Digital Cameras
Planet Sox for Transformers Footwear

In addition to that, Hasbro shot us a Press Release with new Transformers partnerships with China and Germany.

"In China, TRANSFORMERS fans can fuel up with branded gas cards distributed through CNPC (China National Petroleum Corporation), which operates more than 20,000 gas service stations throughout the country.

Acclaimed German designer Philipp Plein debuts eye-catching, high fashion TRANSFORMERS branded shirts for men at Philipp Plein luxury stores worldwide, bringing the iconic AUTOBOTS characters into a fresh new fashion dimension."

We also have with us a small leaflet by Hasbro, letting us know of their presence at the Expo. You can check it out, after the jump.

Original Source: Hasbro And Transformers At Licensing Expo 2015 @ Transformers - TFW2005.com.

06-08-2015, 05:20 PM	#16934
TFW2005 Join Date: Nov 2008 Posts: 18,222	Originally posted by: SilverOptimus @ TFW2005.com Quote: Every year when SDCC is just around the corner, there is another main Event which Hasbro and Paramount participates. That event is the Licensing Expo. Unlike the other events, Licensing Expo is kept away from the public and is mostly for the Investors. But we've had plenty of leaks from the expo grounds before. In the past there were leaked Transformers Movie Teaser Posters, toys and many other things. Hasbro is there this year with Transformers content too. "Licensing Expo is a tent pole event in our annual entertainment and licensing plan that provides a terrific platform toshowcase Hasbro’s storied portfolio of lifestyle brands including Transformers, My Little Pony, Nerf, Jem and more, to key players in the industry," says Simon Waters, general manager, senior vice president, entertainment and licensing, Hasbro. "We’re delighted this year to spotlight the new and innovative programs, relationships and products that bring our properties to life, from immersive storytelling and engaging content to merchandise at a wide range of retail channels, from drug and value all the way through to high-end fashion." New business partnerships for this year: Freeze* for Transformers T-Shirts Sakar for Transformers: Robots In Disguise electronic accessories including Headphones and Digital Cameras Planet Sox for Transformers Footwear In addition to that, Hasbro shot us a Press Release with new Transformers partnerships with China and Germany. "In China, TRANSFORMERS fans can fuel up with branded gas cards distributed through CNPC (China National Petroleum Corporation), which operates more than 20,000 gas service stations throughout the country. Acclaimed German designer Philipp Plein debuts eye-catching, high fashion TRANSFORMERS branded shirts for men at Philipp Plein luxury stores worldwide, bringing the iconic AUTOBOTS characters into a fresh new fashion dimension." We also have with us a small leaflet by Hasbro, letting us know of their presence at the Expo. You can check it out, after the jump. Original Source: Hasbro And Transformers At Licensing Expo 2015 @ Transformers - TFW2005.com.