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Thread: Hasbro Star Wars at Preview Night of SDCC 2015
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Old 07-12-2015, 01:59 AM   #21
Skoob
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Join Date: Jul 2014
Posts: 2,464
I'm assuming that it's okay if I link directly to the manufacturer's PR news release:

Star Wars: The Force Awakens Products to Arrive on ‘Force Friday,’ September 4

I read elsewhere that Lucasfilm is deliberately keeping a tight lid on product releases so as to integrate new product announcements into the overall communications plan, thus controlling flow of information and preventing unwanted spoilers. Makes sense, but sounds like a big job, with so many licences and manufacturers involved.

Last edited by Skoob; 07-12-2015 at 02:02 AM..
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