[Snowflakian]

Quote:

Originally Posted by jedirulz123

Actually we got lines for every X-Men film before First Class, and Disney bought Marvel in 2009, just when MU started - we still got X-Characters up until a couple of waves ago, and it's only withing the last couple of years that X-Product and F4 stuff has dried up, so it's a recent thing. I'd say only since MCU films started making a billion dollars have Disney had such a vested interest in wiping out Fox's characters.
And Hyperion's been in 9 episodes of Avengers Assemble, first as a member of the Cabal, now as a member of the Squadran Supreme - which seems to imitate the Justice League

I'm behind on some episodes. So thanks for the correction.

The MCU box office also goes to the merchandise sales data though as those are the current most prolific areas. Which is also reflected in units sold as we saw in the comparison of The Wolverine's 5 poa to AOU's 5 poa. Also how Iron Man 2's line got extended for an extra wave or two from sales, and other lines like how well the Avengers movie line did in comparison to say XMO: Wolverine's line.

It really all boils down to sales data and what's marketable to kids. The Wolverine and DOFP weren't marketable to kids. Avengers stuff is. When Fox makes a movie that can be marketed like that, then it will be. That probably won't happen until the next batch of present day X-Men movies. Apocalypse looks to have a pretty dark tone, though it's possible. Deadpool is rated R. Gambit is an unknown, and the next wolverine is going to attempt old man logan. Old Man Logan depending on how much is changed might have the best chance of getting a line next to maybe Gambit. But it really depends on how marketable it is to kids for major retailers to think merchandise will sell to them.

So it's a wait and see approach. One of the other things to consider, while we were getting X-Men figures in MU, there was also a toon presence over on Nick Toons with Wolverine and The X-Men. They got their own line at first, but were quickly shuffled back into MU character coverage instead. The number of X-Men characters per wave sharply dropped when the toon was removed from airing. It's no longer in reruns even now. Ditto to the older toons being in reruns. They aren't on air currently anymore either, so the media exposure is lacking on those characters in the present market towards kids. I miss when Disney XD had those old Marvel toons. That's how we even got the amazing friends 3 pack.

Hasbro has to cater to what sells. Right now that's Avengers heavy and GOTG with some villains in the mix. (Though really, where's MU/I Batroc already?)