[Snowflakian]

Quote:

Originally Posted by kylactus

Hey Card art! and yet another rebranding! that last one went over so well! and we're back full circle to the toybiz days with legends 3.75" there is no way that will be confusing, like it was last time... I just wish they would, for once, pick a less ambiguous name for the line! ever google marvel universe? get specific! like Marvel collective, or Marvel spectrum.

I'm not sure what you're complaining about. Rebranding gets them on shelves faster when there's a backlog like we have now because of the dock strike earlier this year.

Rebranding is what has kept transformers generations figures flowing in perfectly too. They've gone through even more rebrandings than MU has. From classics to now.

Every legends wave of the 6'' is technically a rebranding. (Each wave tied to a movie or other strong media connections helps push merchandise to retailers.)
Now MU is going through another to evolve with the brand to keep it going strong too. What's the problem with that?

And I can't say it's ever been hard to google the brand name either. Never had that issue on not finding the images I was looking for in relation to this line.

Toy Biz era is a smart thing to mimic. It wasn't until Toy Biz changed it up to inaction figures with heavy accessories that the lines started to tank. In fact they bought themselves some time from going belly up by re-releasing the old figures under a new heading with different paint apps. If these means back to the days of Toy Biz where it was 5-6 waves a year of 5-6 single carded figures, I'm all for it! Looks like a complete revival of MU underway tbh. Better card art, comic 2 packs are coming back, and the new figures are gorgeous as well as diverse. A little from everything Marvel. Heck, they've even now caught up to releasing all the figures from a spider-man game! Shattered Dimensions has now got all 4 protagonists in figure form! That's a store exclusive waiting to happen now.