[trebleshot]

Hasbro has stated in Q&As and Con panels in the past that they never expect any one person to buy everything they put out, even within just one line (such as TFs). This is why they have multiple price points for each line - so there's something for everyone. In fact, it surprised them that anyone would even try.

Adult collectors and re-sellers certainly factor into sales, but it is such a small ratio compared to kids (maybe 5-8% across all brands, possibly higher for TF, IM and GI Joe). But kids are who they market their products to and that's who they want buying them he. But I do think Hasbro is starting to increase their consideration of older fans and adult collectors as a way of retaining those kids as they grown older.