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Thread: Mattel Applies For A New Dino Riders Toy Trademark
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Old 12-08-2015, 11:28 PM   #24
Yobuster
Join Date: Oct 2008
Posts: 63
Quote:
Originally Posted by Trivial Psychic View Post
M.A.S.K. was announced as a "new brand" and was displayed on their web page along with Micronauts as coming soon back in July of this year when Hasbro announced their second quarter reports. There have been rumors abound, but so far, they mostly center around the IDW comic properties, where M.A.S.K. is supposedly being integrated into the G.I.Joe continuity, while Micronauts will be slowly worked into the world of Transformers. M.A.S.K. in the past has been teamed with G.I.Joe (mostly in the form of the Agent Matt Trakker figure that teased co-existing universes) and it could be just what the sagging G.I.Joe line might need to revive interest. Yet again, these are all just rumors, but it could be an indication of things to come.

Another interesting note...Action Man was also announced as a new brand for Hasbro, yet, G.I.Joe was curiously left off the list of current brands. G.I.Joe was once called Action Man overseas, while there was a separate brand of 12" action figures called Action Man in the 90's, so one has to wonder, is this a re-branding of G.I.Joe, a return to 12" action figures, or an entirely new brand altogether?

As for new toys, M.A.S.K., Micronauts or otherwise, nothing has been announced or confirmed. While it's safe to say that it's always possible there could be a new reveal or announcement at Toy Fair, remember, that lots of stuff are shown off or announced at these shows that never hit the production line. Only time will tell.
Thanks for the explanation, so i basically had my hopes up then for MASK. So sad..... but i guess only Toyfair will tell.
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