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Originally Posted by ArsGratiaArtis

Fun little diagram showing exactly how far ahead of Hasbro Mattel is in business and exactly how little licensed Comic property sales matter for both. If you don't think either one pays enough attention to the comic fans, well here's some numbers why.



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The $500 Million Battle Over Disney’s Princesses

I'm guessing marvel comes up as "other" in that diagram which is a pretty big square. Some of the stuff I've read stated that marvel has boosted hasbros sales in 2014 quite a bit.

"Star Wars is likely to make $750 million a year for Hasbro and Marvel $300 million, Wissink said, adding that she expects Hasbro's sales to top Mattel's in about five years."

The Force is with Hasbro as movie licenses power sales | Reuters

I have no idea how accurate that prediction is but $300mil is nothing to sneeze at. I read through one of the hasbro reports a while back and it seems like I never could find a solid dollar figure on marvel only sales.