[Snowflakian]

Here's a random thought.

If they do one of those 3 foot figures like they did for Godzilla, Superman, batman, and power rangers, but of Galactus(celestial variants?) or more likely Antman and Wasp, would you buy them?

How well do those scale to the Marvel line?

Quote:

Originally Posted by ArsGratiaArtis

Fun little diagram showing exactly how far ahead of Hasbro Mattel is in business and exactly how little licensed Comic property sales matter for both. If you don't think either one pays enough attention to the comic fans, well here's some numbers why.



Sourced:
The $500 Million Battle Over Disney’s Princesses

Besides not giving us any outside licenses data really or to where it contributes on the overall chart, I'd assume it's on par between Transformers and star wars as how important it is as a license.

The question isn't how important it is to the company overall though anyway. The question is how important it is to the people that have the jobs of picking and making the figures to have it successful so they have continued employment. Toy line goes under, so do the positions that run that line. It's those employee's jobs to make it successful so it is important to the higher ups.