[Snowflakian]

Quote:

Originally Posted by Kernel

I'm just glad the media is starting to shed some light on the subject. Our MU line has pumped out some great female figures.... But...I'm still waiting on gamora:

Where's Rey?

"At the same time, however, it’s increasingly apparent that marketers’ perceptions are seriously out of touch with consumers’ tastes."
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Marcotte believes the Star Wars film may represent the watershed moment when the toy industry finally realizes they are out of step with consumers’ desires. “It’s up to the public now, to make it happen,” he said. “It’s all about the carrot and stick of economics. If people buy products featuring strong, heroic female characters, it will happen.”

I hope that's true about more female figures then, because even as a kid the best Toy Biz marvel figures were the female ones even if Toy Biz that early on couldn't figure out how to make them right. The first Storm figure for example with the V cut legs. Those early Marvel figures though, the female figures were in extremely high demand. Rogue, Jubilee, Phoenix, anybody that appeared in the cartoon or the comics needed a figure because kids were gobbling them up left and right.

I really don't get where this "boys don't play with girl figures" bull ever started. It's never been true. I'm pretty sure Hasbro knows that too at most levels. So I really wonder where that disconnect is coming from. Retailers? Rights holders?

Hasbro might be learning slowly, but if you look at their Transformers side, the lines they have the full rights on(non-movie) female characters are becoming more abundant. Arcee, Chromia, Windblade, and a full on 6 bot combiner. They've repeatedly made Black Arachnia too. They've introduced a new fembot body type with Strongarm. Transformers Prime Arcee was never ignored. GI Joe it's much the same with nearly every woman from GI Joe having gotten a figure. Even characters in the movie that had maybe 2 lines, and barely any screen time at all got a figure.

So why is it over on Star Wars, and with AOU, that it's become an issue? Even AOU, call that an, erm, accident. Rey over in star wars makes no sense for them not to cover and in high abundance. This is the same company that while they had free choice on Star Wars figures, they made sure to cover every outfit Leia herself wore in the movies. Made a figure of Mara Jade. Covered every man or woman and the outfit they wore in the films or comics or toons that they could.

So why did episode 7 get screwed over like that on the toy front? This is the same company that recognized Jabba Slaying "Slave" Leia was highly problematic and didn't want to make the figure at first, and then recently has stated they will not make that figure again. The undertone being that it was only made for "completionists" sake.