TFW2005HisstankThundercatsTokuNationToyark

The Toyark - News - Welcome to The Toyark!

The Chosen Prime
  • Home
  • News
    • Marvel Toy News
    • DC Toy News
    • Star Wars Toy News
    • Video Game Toy News
    • Dragonball Z Toy News
    • MOTU Toy News
    • San Diego Comic Con
    • Toy Fair
    • All News Categories…
  • JUMP OFF!
    • SDCC Round Up
    • S.H.F Dragonball Z
    • Photo Shoots
    • Quick Shots
    • Toy Fair Round Up
    • NYCC Round Up
  • Forum
    • New Posts
    • News and Rumors
    • Action Figure GD
    • Marvel Forum
    • Customs
    • Fan Art
    • Collection Showcase
    • Buy Sell Trade
  • Companies
    • Tamashii Nations
    • McFarlane
    • Hasbro
    • NECA
    • Mezco
    • Super7
    • Mattel
    • Diamond Select Toys
    • Storm Collectibles
    • Hot Toys
    • Sideshow
  • Characters
    • Batman
    • Superman
    • Iron Man
    • Spider-Man
    • Wolverine
    • Hulk
    • Green Lantern
    • Captain America
    • Boba Fett
  • Scale
    • 3.75 Inch
    • 6 Inch
    • 7 Inch
    • 1/6
  • Sub-Lines
    • SH Figuarts
    • DC Multiverse
    • Marvel Legends
    • Black Series
    • One:12 Collective
    • Super 7 Ultimates
    • Vintage Collection
    • Masterverse
    • MOTU Origins
Premium Bandai
Go Back   The Toyark > Toyark Toy Forums
Reload this Page

Integration

Rules Register Community Today's Posts Search
Community Links
Pictures & Albums
Members List
Search Forums
 
Tag Search
Advanced Search
Go to Page...
Thread: Possible Hasbro and Mattel Merger
View Single Post
Old 02-04-2016, 06:36 PM   #28
Snowflakian
Illyria's New Qwa'ha Xahn
Snowflakian's Avatar
Join Date: Feb 2009
Location: In the clouds.
Posts: 4,120
Quote:
Originally Posted by doomedhuh View Post
this would be terrible. There needs to be competition. Hasbro already shelves gi joe to do marvel and star wars.
Not exactly. GI Joe sales were on the decline. They pulled the plug for now to bring it back with more oomph during a movie year and when they have another toon series to back it, as well as an overall direction and hook to get back into the market. (Keeping my fingers crossed for a Cyberninja/Techno Arashikage sub-line!)

They did not shelve it for Star wars and Marvel, on the contrary, Hasbro would prefer to have GI Joe and Transformers dominate. They profit more off of those than licensed to them IPs. Self-owned IPs always take priority because you don't have the licensing fees to worry about or the same kind of royalty concerns either.

I'm not saying Marvel and star wars don't make them money, that's absurd to say they don't, but there is a big difference in a self-owned IP compared to one that's licensed to you. Less restrictions too.
__________________
Snowflakian is offline   Reply With Quote
Snowflakian
View Public Profile
Send a private message to Snowflakian
Visit Snowflakian's homepage!
Find More Posts by Snowflakian
 
Premium Bandai

San Diego Comic Con SH Figuarts Dragon Ball Reference Guide Extreme Sets Dioramas New York Toy Fair Beasts of the Mesozoic
Latest Toy Discussion
 
DC 3.75/4" Appreciation Thread
Marvel Legends News Reveals and Chat
Tamashii Nations S.H. Figuarts News Reveals and Chat
S.H. Figuarts Dragonball News Reveals and Chat
The "Look At What I Just Got!" Thread
Mattel Masters of the Unvierse News Reveals and Chat
DC Multiverse and all McFarlane DC News Reveals and Chat
Hot Toys, Mondo, Threezero and 1/6th News Reveals and Chat
Storm Collectibles News Reveals and Chat
Boss Fight Studio News Reveals and Chat
 
Latest Marvel Discussion
 
New Marvel Legends/6" Appreciation Thread
New Marvel 3.75" Appreciation Thread
 
Latest Customs and Fan Art
 
3D Printed Action Figures with Action Features
Wolfsbane
Game of death bruce lee
DC Creature Commandos The Bride 7"
XMen
 
Latest Collection Pics
 
Spastic for Plastic
My Mixed Collection
My Rotating Figure Display
My Collection/Office Display
 
Latest B/S/T
 
Green ranger helmet for trade in central California
 
The Chosen Prime

All times are GMT -7. The time now is 08:13 AM.

Powered by vBadvanced CMPS. Powered by vBulletin. Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.