[Skoob]

This rumor gave both stocks a nice short term spike, but Mattel has shown comparative volatility and weakness over the last two years, losing more than half its market capitalization since Christmas 2013 (from $50 to $20), whereas Hasbro has enjoyed a strong, steady uptrend for several years. Chart-wise, the two companies tell different stories. I venture to guess that the strong player here is Hasbro, and they may have approached Mattel for sale of select assets, or more likely, some trader sparked a rumor of a takeover.

Both companies show bullish potential near-term, but I would expect nothing to happen for a while, especially if the near-term spike in Mattel experiences a breakdown, creating an opportunity to scoop up more shares at a cheaper price. JMO.