[TheBlueMarvel]

Quote:

Originally Posted by Black Arbor

Pretty sure these are the action figure variant covers for a lot of the newer Marvel comics, haha. They did an awesome Old Man Logan and Luke Cage one too!

Thanks. Well, that's interesting. I guess Marvel is providing a slight nod to one of it's revenue streams via another, a little cross-promotion. I'm doing Strange, Herc, and Surfer for current books. None of those titles have run a variant, to my knowledge. Now that I know the source, I view it largely as a tease rather than a direction the toys are going in....cool though.

@SymbiSpidey

I hadn't specifically thought of 'impulse' purchases, but that lines up with my hypothesis of using the short-ship to drive interest in some way. I think that's a silly technique (and when I say silly, I really mean annoying as hell!), but I'm sure they have crunched the numbers and there must be some profit yield for utilizing this method.