[ArsGratiaArtis]

Quote:

Originally Posted by Kernel

^I'm also enjoying this mini resurgence. I can't wait to see how the bossfight studios H.A.C.K.s turn out.

How do you know that 6" figures are more profitable? I know the cost of labor has went up in China (which is probably a big part of the cost) but I'm sure the plastic (which the 6" figures use way more of) has to cost something. I feel like the brand manager says that the price point is way more sensitive, but if you don't produce that many 3.75" figures you don't take advantage of economies of scale (buying, selling, and producing in bulk) and the cost per unit increases (or decreases the more you make). I've went to the stores many times and have seen empty MU pegs with the gray dot (which I've heard means that the store has ordered more of them). I still stick to my argument that it's way easier for a parent to pay $10-$13 for a 3.75" toy than it is to pay $20+ for a 6" toy.

Other manufacturers have pretty much stated it. Mythic Legions was intended as a 1:18 line. This was the reason it switched to 1:12

-Price/Value: This is absolute biggest part of the equation. When we got into pricing these figures out the numbers were not working out when it came to doing these at 4”. These are complex figures with a lot of parts and accessories, and the paint is very elaborate. With all of that factored in, the prices for 6” figures and the prices for 4” figures were very similar. What that means for customers is that you’d be paying basically the same price (give or take a dollar or two) for either scale. In the end we just didn’t feel like it was the right thing to do to overcharge for a 4” figure when we could give a fair price for a 6” figure.

And it may be easier for a parent to pay $10-$13 for a 3.75" toy than it is to pay $20+ for a 6" toy, but it's even easier for a parent to pay under $10 for a 5POA 3.75" toy which is why those are made for that demographic. Or better yet, to pay $10 and get 2 2.5" figures instead.