[Riddick]

Quote:

Originally Posted by En Sabah Nerd

It mainly falls on the fact that Mattel holds a contract giving them "master toy rights" or some such term. As long as that contract holds then WB can't give NECA permission to regularly make 7" DC toys or Mattel would be able to take legal action against them for betraying the contract. The NECA figures were produced as "incentives" meant to be sold with DVDs, it was essentially TRU's decision to sell them as individual items anyway. Mezco can make their one:12 figures because those cost so much they are not considered a threat to Mattel's profit in the area and DCC is part of DC itself but it's notable that they're only distributed to and sold by comic or specialty shops.

I know the reason they were able to sell the figures. My point is that they used that tactic to sell the other figures, so why stop there? If they want to sell this, it will happen. It sure got rid of alot of those dvds that were taking up space in warehouses. I imagine there are plenty of Batman Begins dvds still left.

If it worked the other 4 times, I don't see why it won't a 5th and a 6th. They did just fine throwing a dvd in the mix, Warner has plenty of dvds.

I highly doubt Mattel will ever take legal action upon Warner Bros. Number one reason being when the license deal is expired, Warner Bros would give it too someone else, someone who hasn't tried to sue them. Mattel isn't going to do anything. Warner also owns DC Collectibles and as far as I know, DC collectibles doesn't make movie figures.

Also, you say that Mezco can make their figures because they cost so much and aren't a threat, where are you getting this information? By that Logic, Neca could just do the same considering their figures usually cost more then an average retail figure don't don't sell even anywhere close to the volume as Mattel nor are they in as many locations.