Integration

Joe Moore · 02-10-2016, 06:55 AM

Master Toy Right, which Mattel holds for DC, sort of gives them the right of first refusal. With One:12 Collective stuff (which is now in the $70+ price point), those items aren't competing in the same market as Mattel's figures, aren't being sold by retail stores (TRU, Walmart, Target) which is why their license isn't a problem. NECA's license is only for 1/4 scale adult collectible figures as that doesn't compete with what Mattel (who doesn't do 1/4 scale) or Jakks (who do kids large scale figures) is doing.

Licensing is a complicated world and you can never just "do" something because you want to do it. The NECA 7" figures are special collaborations with three main components. Warner Bros, Warner Home Video and a retail partner. Those are Randy's own words. We know that it can happen, yes. But all the right pieces have to be in place.

02-10-2016, 06:55 AM	#14
Joe Moore Administrator Join Date: Oct 2008 Posts: 34,301	Master Toy Right, which Mattel holds for DC, sort of gives them the right of first refusal. With One:12 Collective stuff (which is now in the $70+ price point), those items aren't competing in the same market as Mattel's figures, aren't being sold by retail stores (TRU, Walmart, Target) which is why their license isn't a problem. NECA's license is only for 1/4 scale adult collectible figures as that doesn't compete with what Mattel (who doesn't do 1/4 scale) or Jakks (who do kids large scale figures) is doing. Licensing is a complicated world and you can never just "do" something because you want to do it. The NECA 7" figures are special collaborations with three main components. Warner Bros, Warner Home Video and a retail partner. Those are Randy's own words. We know that it can happen, yes. But all the right pieces have to be in place. __________________