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Thread: Marvel Legends 12-Inch Articulated Figures
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Old 02-12-2016, 06:53 PM   #22
Steevy Maximus
Join Date: Oct 2008
Location: Okeee-homa
Posts: 115
Quote:
Originally Posted by Universe View Post
Wasn't Hasbro's dilemma on the 4" line cost? The direction they're going seems like a bologna excuse.
Not really. The issue is that, assuming the same basic part count between a 4 and 6" figure, aren't that much difference in cost to produce, yet, they can get away with a higher pricepoint with larger figures.

For example, if it a 4" figure wholesales for $10 or so, the store is only making $3 per sale at a $12.99 pricepoint. A 6" might wholesale for $13 per figure, yet can retail for $19.99 (thus make $7 per sale). So selling ONE 6" figure, theoretically, generates as much as TWO 4" figures.

I fully expect these 12" figures to have VERY significant margins.
Quote:
Originally Posted by Jeremiah View Post
This is what I've been missing!!! Finally...more quality 12" figures at a fraction of the cost of Hot Toys (assuming). Is there an estimated price yet?
About $50, IIRC. Literally, double the price for double the size.


Probably wholesales for $30 or something.
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