Integration

RKillian · 02-14-2016, 01:09 PM

Quote:

Originally Posted by Steevy Maximus

Not really. The issue is that, assuming the same basic part count between a 4 and 6" figure, aren't that much difference in cost to produce, yet, they can get away with a higher pricepoint with larger figures.

For example, if it a 4" figure wholesales for $10 or so, the store is only making $3 per sale at a $12.99 pricepoint. A 6" might wholesale for $13 per figure, yet can retail for $19.99 (thus make $7 per sale). So selling ONE 6" figure, theoretically, generates as much as TWO 4" figures.

I fully expect these 12" figures to have VERY significant margins.

About $50, IIRC. Literally, double the price for double the size.

Probably wholesales for $30 or something.

Based on what I see for Hasbro 4", Hasbro 6", and how Mattel jumps from scale to scale, I'd be willing to bet the 12" scale wholesales closer to $40. This is all before shipping fees and the case gets an untouchable like yellow Daredevil or half-on-fire Torch. Also count me in on thinking the same name for 3 lines is incredibly stupid.

02-14-2016, 01:09 PM	#36
RKillian Join Date: Oct 2008 Posts: 114	Quote: Originally Posted by Steevy Maximus Not really. The issue is that, assuming the same basic part count between a 4 and 6" figure, aren't that much difference in cost to produce, yet, they can get away with a higher pricepoint with larger figures. For example, if it a 4" figure wholesales for $10 or so, the store is only making $3 per sale at a $12.99 pricepoint. A 6" might wholesale for $13 per figure, yet can retail for $19.99 (thus make $7 per sale). So selling ONE 6" figure, theoretically, generates as much as TWO 4" figures. I fully expect these 12" figures to have VERY significant margins. About $50, IIRC. Literally, double the price for double the size. Probably wholesales for $30 or something. Based on what I see for Hasbro 4", Hasbro 6", and how Mattel jumps from scale to scale, I'd be willing to bet the 12" scale wholesales closer to $40. This is all before shipping fees and the case gets an untouchable like yellow Daredevil or half-on-fire Torch. Also count me in on thinking the same name for 3 lines is incredibly stupid. Last edited by RKillian; 02-14-2016 at 01:27 PM..