[Louise Belcher]

Quote:

A complete failure would be GI Joe, a strong brand with pervasive recognition that has, in fact, failed to establish a foothold at retail despite the efforts of two motion pictures and a season of cartoon, and that no retailers outside of Toys R Us are willing to carry.

It doesn't have anything in common with Gi Joe; DC comics aren't owned by mattel. They didn't made their movies/cartoons like hasbro, it was beyond them.